Stakeholder management in interim management

Stakeholder management is a crucial factor in interim management as it influences the relationship and interaction between the various stakeholders of a company and the interim manager. In times of change, when interim managers are often deployed in crisis situations or during transition phases, a systematic approach to identifying, analysing and involving stakeholders is essential.

The first steps in stakeholder management are to identify all relevant interest groups, including employees, managers, customers, suppliers and shareholders. A thorough analysis of their expectations, needs and potential influences on the mandate enables the interim manager to develop a customised communication strategy. Transparent and regular communication is key to building trust and avoiding misunderstandings.

Another key aspect is understanding the different power and influence relationships. Not all stakeholders have the same influence on the success of the mandate. The interim manager should prioritise stakeholders to ensure that resources and energies are used efficiently. Strategic decisions should aim to actively involve key stakeholders and gain their support to minimise resistance.

Agility is required during implementation. As situations can change quickly, the interim manager must be able to react flexibly to new information and developments. Ongoing evaluation of the stakeholder strategy is necessary in order to make adjustments and promote a sustainable relationship.

Effective stakeholder management in interim management not only increases the likelihood of a successful mandate, but can also lay the foundations for a positive corporate culture. An interim manager who balances and actively communicates the various interests can provide decisive impetus for the long-term success of the company.