Stena Line’s Digital Transformation Journey

Stena Line is the world´s leading passenger ferry company, with 19 ferry routes, 6 geographical divisions, 39 passenger ships, 28,000 sailings per annum (7M passengers, 2M private cars & 2M freight units) operated across 10 European markets, turnover of 1.2B EUR, and 6,000 employees across Sweden, Norway, Denmark, Poland, Netherlands, Lithuania, North Ireland, Republic of Ireland, Germany & the UK.

Stena Line went through a major organisational change in Sep 2016 triggered by this «shift towards digitalization». As the company’s Chief Transformation Officer and a member of the executive board, Jari Virtanen has been driving and orchestrating the overall change program towards Stena Line’s digital vision of becoming the world´s first cognitive ferry company by maximizing and leveraging the use of technologies such as Artificial Intelligence, Internet of Things, Robotics and Machine Learning across the entire organisation.

However, embarking on such a «digital-first» journey involves a lot of challenges when it comes to collecting and processing data, and more importantly, the right kinds of data and variables. In this webinar, we would like to hear more from him on the typical challenges that he has faced in his journey.

Watch the video (curtesy of INSEAD TMT Network)